advertising design diploma course level 4


Diploma Course Specialist Level 4


Here’s your opportunity to achieve that passion you have to become an Advertising Designer.

Advertising Design begins by familiarising yourself with the fundamentals of advertising design. Understand the purpose and principles behind effective advertising, such as visual communication, persuasive techniques, branding, and target audience analysis. This knowledge will form the foundation of your design skills.

As you learn and create advertising designs, build a portfolio of your work. Your portfolio should showcase your skills, creativity, and understanding of advertising design principles. Include a variety of projects, such as print ads, digital banners, social media graphics, and mock advertising campaigns.

So why enrol on this course?

Our Advertising Design Diploma Course has been designed to give you all the tools, skills and knowledge you need to create an effective advertising campaign. Many Graphic Designers struggle with advertising design, especially coming up with clever headings and creating images from scratch. Throughout this course, you will be presented with a number of Projects from your very own professional one-to-one course tutor/design coach who will not only help to develop your skills and creativity but will also be included in your Portfolio which you will have produced at the end of the course.

You will be given 100% support throughout the duration of this course.

Remember that advertising design is a constantly evolving field, so it’s essential to stay updated on the latest trends, technologies, and consumer behaviour. Continuous learning and practice will be key to your growth as an advertising designer.

Here’s your chance to become a unique and Creative Advertising Designer.

START DATE: Start Anytime of the Year

DURATION: 6-12 Months


(monthly instalments available – go to the ‘How to Enrol‘ page for more information)




ADL4 Cover Image


There are 9 modules in this course to be completed, plus a final exam carried online through our online campus.

You will be presented with Projects and Assignments in each module in which you will be assessed, plus a final exam which is carried out online through our online campus.

You will be given an assessment at the start of this course to establish your abilities and skill levels.

  • The full cost of this course is £700 with no extra costs
  • 25% off your next course for as long as you are studying with us
  • You will be given your own professional one-to-one tutor/design coach
  • Learn by doing and build a creative portfolio
  • You will receive on successful completion a recognised diploma certificate for this level
  • Become part of our creative community
  • All study material will be made available to you on our online campus
  • Your course can be either flexible or a fixed time
  • Customise your studies around your work or other commitments
  • Apply for an NUS Totum Professional Student Card for discounts etc
  • Full Career Guidance



This course is suitable for those already working as a graphic designer, account manager or marketing. It could be that you work in a department which includes advertising and would like to understand more about the process of coming up with good advertising campaigns. If you are not sure and would like further guidance on this course, please click on the ‘Guidance’ button at the bottom of this page and we will help you make your decision. We have had a variety of people enrolling on this course either as an individual or through their employment with their employer financing their course here at our school. 

Suitable for:


  • Graphic Designers
  • Freelance Graphic Designers
  • Design Agency Account Managers
  • Marketing Assistants – Managers
  • Social Media Assistants – Managers
  • Illustrators
  • Employers who wish to increase the skills of their staff in this area
  • Design Agency staff

What you will Learn

This course will cover all aspects of Advertising Design from understanding how advertising works to designing a full advertising campaign.

You will learn how to start a project and carry it through to final concept design. We will be using Adobe Illustrator, Adobe Photoshop, or Affinity Suite to help produce your designs for both Print and Digital. We will look at different advertising channels such as social media, website advertising, outdoor and printed advertising. Using correct images, text and understanding the audience is something that needs to be taking into account when design an advert. Everything you need to become a uniques advertising designer is included in this specialist course.

Each of the modules below act as a step by step process helping to to fully understand everything in the correct order. This way the stress of learning is reduced greatly and at the same time not missing out any important attribute to become a professional Advertising designer.

MODULE ONE: Understanding Advertising

Understanding Advertising is essential and this module looks at the history and evolution of Advertising Design. This module will get you focused and ready to plan for the rest of this course. You will be off to a great start and brought up to speed with advertising and its needs in todays market and business environments. We will start with some case studies as well as your full introduction to this course and what you need and should achieve.

MODULE TWO: Types of Advertising

There are more types of advertising now than there has ever been and we will be looking at these in detail in this module. We will look at all types of advertising channels including digital and print plus how the are applied and why. There will be case studies plus live projects to carry out in this module along with guides and support from your professional course tutor/design coach. 

MODULE THREE: Working with Clients

Knowing how to work with your clients will help you to create the advertising campaign they are looking for. You will look at how to develop a client brief for the adverts you will be designing for and the best communication process you should be taking with them. There will be projects to complete which will focus on how to work with your clients and how to get the best results for them.

MODULE FOUR: Visual Communication

Being able to communicate effectively and quickly is essential. Advertising is all about visual communication and being able to understand how this works will be an essential part of you being successful This module will present you with real-life projects on the best ways of doing this and the areas involved. We will look at a variety of methods and how to use these to create the best adverts and establish ways of measuring their success.

MODULE FIVE: The Creative Process

It is very important to be able to develop an effective Creative Thinking process so that you are able to rise to the challenge of dynamic, solution-seeking and unique design ideas, development and delivery. Working closely with your professional course tutor/design coach, you will go through process techniques by carrying out a number of real-life projects. At the end of this module you will have created your own creative process which will help you to overcome that blank moment plus focus on what is actually needed instead of ideas that just pop into your head. It is essential for ideas work so this is one our most important modules of the course. 

MODULE SIX: Getting the Message Across

Now you are going to look at the impact of words, how they should be applied, the style and format of Typography, and the order of importance. You will be working on a few projects in this module which will involve creating dynamic headlines using typography that reinforces the message you are trying to communicate to particular audiences. It won’t just be words, headings and text but also images to extend the message in the correct order. You will really enjoy this module and working with your professional course tutor/design coach.

MODULE SEVEN: Designing the Advert

It’s time to put to practice what you have learned so far. Again you will be given a number of projects to work on with your one-to-one professional course tutor/design coach. This is designed to help demonstrate your progress and to build on any of your weak and also strong areas. Every step up until now from each module will be applied here and it will give you a clear idea to what you can achieve now that you have developed new skills and used new tools.

MODULE EIGHT: Producing the Advert

You are going to plan and produce project-based adverts in this module – each one will look at the order of importance, the impact and avoid mistake making and disasters. You will be going into detail with what you need and why. Using the technology available to us and understanding how to use these will be essential in the production of your adverts or advertising campaigns. We will also cover technical specifications which you will need to know before your start production and this module will help you with this.

MODULE NINE: Did it Work?

How are you going to find out if you’re advert work and what methods are there available for doing this? You will be given detailed guidance on how this is done following the design and development of a couple of projects. At the end of this module you should have a set of useful tools to help you measure the success of your advert or advertising campaign designs.

Once you have completed all of your modules you will the complete a final exam which will be project based. This is carried out online through our online campus. You will decide with your course tutor/design coach when you will want to do this.

How to Enrol

It is so easy to apply and enrol on our courses. Just follow the steps on our 'HOW TO ENROL' page to find out how by clicking on this button.

Andrew Wilson - Aberdeen, Scotland

“I already work for an agency in Aberdeen as a graphic designer and wanted to advance my skills in Advertising Design. This course has not only provided with the tools to come up with unique designs but it has enhanced my portfolio immensely. I would highly recommend the Creative Design School for any designer who wants to succeed in the creative industries.”

Diana Montgomery - Leeds, UK

“Right from the start of this course I felt part of a creative environment. It made me feel confident about learning again. The course tutor was amazing and was able to help me with all of my weak areas and how to focus on coming up with concept that work. I was a bit apprehensive about enrolling here, but I am so happy I did. I not only have a new specialist diploma but also a very creative portfolio which is more important to me now.”


Have a look at our 'Students' page and read some of the journies a selection of our students have taken with their course choices and career moves etc. We have also featured some of our former students to see how they are getting on after finishing their courses.


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