Writing for the Media Short Course

Writing for the Media – an Introduction Short Course

Here’s your opportunity to gain confidence and write compelling material for the media.

Right from the start of this course you will be completely involved in the process of becoming a better writer and understanding how to write for the media.  We’ll be with you every step of the way and, together, we’ll address everything you need to know. We will work on building on your weak areas and extending your strong areas by introducing you to a number of real life projects and assignments which will build your skills, knowledge and creativity.

Take that step to changing your career!

COURSE STRUCTURE

There are 4 modules in this course to be completed, plus a final exam which is carried online through our eCampus..

Module 1: Writing right
What’s important is to express yourself honestly, with a message strategy that resonates with your target audiences.  In this module, we start with some basic rules and conventions.

Module 2: Storytelling
To get your message across, you have to tell a compelling story, and aim your messages at the right people.

Module 3: Context, truth & ethics
Everything you write needs context and contain only verifiable facts.

Module 4: Writing a feature article 
Many of the same rules apply to writing feature articles, although there are differences.

ENTRY REQUIREMENTS

Time:
Dedication to this course depends on the time you have available. There are 2 options available for studying this course: Fixed Term Course in which you would complete your course in 4 months, or Flexible Study in which you can study at your own pace.

Study Material:
There are no study materials for this course, but we can recommend additional reading that you can purchase if you wish.

Communication:
It is important that you have access to the Internet so you can access your course through our eCampus, plus Skype would also be an advantage for live lessons.

Knowledge & Skills:
This course can be for writing novices and no prior knowledge or experience is required to study this course.

Your Attributes:
Self-motivation, an eye for design and open to new ideas.

Entry Qualifications:
None required for this course, but you must be able to communicate, read and write in English.

Qualification Awarded:
On successful completion of this course plus completing the final exam, you will be awarded a Certificate in Writing for the Media Level 1.

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