LEARNING TO PACKAGE IN A CHANGED WORLD

LEARNING TO PACKAGE IN A CHANGED WORLD

LEARNING TO PACKAGE IN A CHANGED WORLD Until the mid 20th century, packaging was largely about convenience and product protection – keeping the item safe until it could be sold. Then came internationalism with new countries across the globe entering export markets. In...
SEEING IS BELIEVING – BRAND DEVELOPMENT

SEEING IS BELIEVING – BRAND DEVELOPMENT

SEEING IS BELIEVING – BRAND DEVELOPMENT We take it for granted, but seeing really is believing. Around 80% of our sensory impressions are registered through our eyes. Some 50% of our brains are dedicated to making sense of what our eyes are telling us. They can...